Online Marketing is the simplest, most convenient tool up to date.
Gone were the days that marketing is exclusively done by hiring professionals. A lot of business startups will think twice to market their products. Questions like when do they need to look for a marketer, what genre do they want the advertisement should give, should they use media platforms or just written ads, and the list goes on until marketing seems to be too confusing. Now with a few clicks on the pc or mobile, one or two quotes that you believe, the business that you have and complete contact details you are good to go. It’s as simple as that!
Online marketing doesn’t break the bank.
Everyone will agree that budget is the most crucial aspect to consider when marketing is the topic. A few seconds of ads on television today could easily cost you millions, especially for prime timeslots where your targeted audience is watching. A local paper may charge $12 per inch for a black and white ad, so a 4-inch by 10-inch ad would cost $480. Major national newspapers may charge $10,000 or more for the same advertisement, it costs more to add color, frequency of the ad and day of the week to publish. Compared to online posts, let’s say Facebook, the price range starts from $0.27 per click if you chose this set up. If you have a fixed budget allotment you can avail package set ups as well depending on how many people, Ad objective, audience, ad quality and industry your business have. Although, if you simply want to try marketing free of charge, you can do so by creating a business pages under your account.
From local to global reach of the internet.
Living in this modern era created opportunities beyond imaginations. Such is the power of the web to deliver any message, information or advertisement whether to your local city or perhaps to other mega metropolis like Sydney, IT support can be present at the other side of the world. If you choose to put up an IT Company in your area, you can reach locals in no time. If you want to sell your services unique to your region, you can market internationally without breaking a sweat.
Look at the company Airbnb. It started operations in 2008 in California. Now it has a continuous rise in its number of listings and stands over 1,500,000 in 34000 cities worldwide. So, what contributed to its enormous success? It is pure online marketing through social media.
Personalization of offers and positive relationship to customers.
In online marketing you can always give your products their unique qualities, let buyers see exclusive classes or services you alone can offer and guide them to the direction you want to unfold.
Let’s say your neighborhood developed a picturesque rainforest and the target is to boost tourism in your area, marketing online will be the best move to increase awareness and showcase the magnificence of the place. Through various forms of social media, you can reach communities that share their passion on rainforests and invite them to add your place in their destinations.
Online marketing NEVER sleeps.
Whenever a page is posted or created, it will be available to anyone 24 hours a day every day. Whether you are on company break or taking a family vacation, to taking a drive to the gym and watching football, your marketing campaigns still runs. Contrasted to traditional marketing, online marketing does not have any limitations in terms of opening or closing hours and at the same time, you would not have to worry about overtime pay for your staff.